Have you heard about or seen Twitter hashtags? Do you know how powerful a hashtag can be to your brand?
Twitter processes 350 billion+ tweets every day! If you want results from your tweets, you need to carefully choosing the most searched hashtags.
What is the hashtag for?
When you put a # (hash) in front of a word or a word group with no spaces, it is known as a hashtag. Twitter uses this to categorise the tweet and group it with others who have tweeted using the same hashtag; similar to keywords.
People search based hashtags and they receive a list of tweets using that particular tag. Everyone is happy because:
- your opinion gets seen
- you become visible to more people ie new audience
- they joined your conversations
- when you’re retweeted, the same hashtag opens up your tweets to an even wider audience
A Great Example of Hashtag Usage – Domino’s Pizza
Domino’s Pizza UK reduced the price of its featured flavour by 1 pence each time someone tweeted with the hashtag #letsdolunch during pre-set times and generated 85,000 tweets and an accumulation of “crowdsourced savings” large enough to ensure some customers ended up with giant discounts.
5 Steps to Creating Good Twitter Hashtags
- Have a clear intent. Your hashtag should be relevant, specific and ideally unique to your purpose and your subject. Avoid generic concepts like #offers.
- What value are you creating? Provoking a conversation? Crowdsourcing opinion?
- Make sure your chosen hashtag is not already in use. Then add it to Tagalus.
- Make sure your hashtag hasn’t got negative connotations.
- Set up an automatic email alert tool (eg Twilert) so you know when your hashtag is used.
What are you waiting for? Go try it!