A few months ago, I had the pleasure of being introduced to Avril Chester, CEO of a new Community Interest Company called Cancer Central. It’s amazing how connections bring you to new chapters in your life.
It was the day before their first Hackathon to brainstorm ways in which cancer sufferers and their families could find the information they wanted to find about services and products. The site had initially been put together by Ryan and we helped with getting it live and maintaining since.
Then Cancer Central issued a Design Challenge to come up with how the different types of visitors to the search platform might interact with the artificial back end.
For my design, the idea was to make information discovery relaxed, reassured, guided and uplifting using modern user interfaces found across instant messaging and thumb controlled apps. Circles are used as they evoke safety, grace, comfort, calmness, peacefulness – all things we need when suffering and scared.
Easing discussing challenging subjects using gamification with unique animated avatars. This creates an environment for easy and free-speaking conversations. Ave offers Seekers progressive options using radial circular button menus and showcasing Information Providers with call-to-action circles.
In the featured image above you can see part of the new ideas that feature the chatbot character “Ave” having a conversation with an information seeker who has chosen an avatar to represent themselves. The floating menu above Ave will help the visitor tap simple answers without always writing sentences.
NOTE: South Park characters were used simply to show the idea.
Last night, on one of the hottest days of the UK summer heatwave, where trains were 37 degrees centigrade and more, Cancer Central held a pre-launch event with 35 people to cast votes on the shortlisted entries.
My design came joint 1st, alongside Nabila Susan in a tie of 42% of the votes each.
Very exciting to see the next phases!
Interview published on Cancer Central’s website
We ran a Design Challenge in July 2018 to capture ideas that will make our service engaging, easy to use and enable the intelligence behind the platform to shine through seamlessly. This is the interview with the two winning designers, Chris Dadd and Nabila Khalid.
Please share the idea behind your design concept
Nabila: I wanted the website to be calming and therapeutic for all the visitors whilst still being vibrant and uplifting. Cancer can be quiet a stressful and depressing topic, whether the sufferer themselves are visiting Cancer Central or it is a friend or relative. Being surrounded by nature has a very therapeutic, calming effect. So I chose that as the central theme.
Chris: The idea was to make information discovery relaxed, reassured, guided and uplifting using modern user interfaces found across instant messaging and thumb controlled apps. Circles are used as they evoke safety, grace, comfort, calmness, peacefulness – all things we need when suffering and scared.
What were the most important factors you considered?
Nabila: Three things. The emotional as well as the physical state of the user. Making sure the user experience was suitable for people of all backgrounds, keeping in mind ages, disabilities and what stage of their Cancer journey they are in. Making sure the design is in-line with any existing Cancer central branding.
Chris: Easing discussing challenging subjects using gamification with unique animated avatars. This creates an environment for easy and free-speaking conversations. Ave offers Seekers progressive options using radial circular button menus and showcasing Information Providers with call-to-action circles.
How do you see your design concept growing with Cancer Central?
Nabila: I am excited to reach the user testing stages of the process so that we get feedback from the ultimate users of our website; and can fine-tune the design to make it optimised for the best user experience.
Chris: Being combined with Nabila’s and Jag’s design work to create the first release for real user feedback and excites sources of funding for the next stage.
Tell us a little fun fact about you
Nabila: Although I am a Graphic Designer, my degree was in Biomedical Sciences. I chose to study Cancer as one of the modules in my final year, which I really enjoyed and consequently did well in. Would never have dreamt that I would have an opportunity like this to do something for the cancer community.
Chris: After climbing Kilimanjaro in 2011 with GivingAfrica.org we built a happy and sustainable school in Burkina Faso with vocational and entrepreneurial skills programmes.